Do you have a business dream with clear goals but fall behind for a logo design? Then you are not the only one to get stuck in it. Many businesses have amazing ideas for potent success but do not think clearly when it comes to the brand logo. A logo is a subtle form of reaching out to the customer's mind. It builds recognition amongst them. Therefore a good logo design is a must and there are logo design companies in Australia that can help your business with it.
Simple is the new mantra The logo of Nike is a classic example of sweet and simple. The sleek check symbol does a very good job. People sometimes overdo with the logo and hence make it very crowded for customers to understand. Comprehension is very important and so nothing is better than simplicity. If small, then make it look good There are logos that appear small in size. If that’s the case, you want to make it look good. Small logos are made to mostly let it fit on the mobile screens. Hence, small should appeal to the audience. Keeping Icon bigger than font Having a larger icon creates a greater impact if the font of the brand is simple and small. A good example would be the AirBnB’s logo. The icon design is simple yet bigger than the font. Size matters- have consistency in the letter sizes If the logo has the slightest inconsistencies in the letter sizes, it may be a big fail. Have uniformity in the letters and make one of them stand out of the rest. This can be helpful in recognizing the brand. The logo design company in Australia has experience in such matters. They make sure designs do not have disparities. Not all spaces are bad- focus on character spacing Having no space between characters is a common mistake most brands do. Let the letters breathe. A crowded look can make it difficult for readers to figure out what’s it trying to say. Keep away from round ended fonts Sharp-edged fonts send a stronger message than round ended ones. The round ended fonts portray a weak presence. They may be harmless but do not hold a grip for the brand. Speak with Unique You should be aware that catchy logos attract more eyes. Logo design companies in Australia knows that it gives a competitive advantage. It makes the brand stand out from the competition. A good example of it is Coca-Cola. The font stands out from the rest of the brand. It is hard to find a company logo as successful and unique as Coca-Cola’s. Play with your instincts Sometimes, the rules of marketing and designing block the mind. A creative block doesn’t do any good. Take a break if needed. And if it doesn’t work, listen to your intuition. The Apple logo designer had done the same thing. They used their gut instincts. Intuitions are the truest form of assurance that works wonders. Take risks and try it.
0 Comments
Leave a Reply. |